i product. I write about product. I coach product Teams

Insights from doing product in hard mode.

I've built great teams and successful products in the most unforgiving industries in emerging markets. Those hard knocks have taught me how to adapt global product principles to the most niche of edge cases. And now that I'm building in more mature markets, those "wartime" insights are helping me do truly transformative product work.

Your product books aren't wrong. They're just treating local First World variables like global constants. This website is about knowing the difference, and making that knowledge actionable. 

If you're building in hard mode, and want my help (or just want to vent), pick a slot on my calendar, and let's talk about it!